Technology can change what an organization is capable of doing. It doesn’t automatically change what the organization actually does.
Master Move studies what happens in between.
Organizations are gaining access to new capabilities faster than many can absorb them. New tools, new models, and new systems can arrive faster than the work around them changes to take advantage of them.
One result is a familiar pattern: real investment, real deployment, and a performance number that doesn’t move the way anyone expected.
That gap, between what a capability makes possible and what an organization actually does differently, can emerge anywhere between the technology and the business outcome. Master Move studies what happens in between, without assuming where the constraint lies.
How tasks, processes, and roles change when a new capability arrives.
What people still need to know, decide, and practice.
How management, incentives, governance, and structure shape the outcome.
How organizations determine whether a transformation actually worked.
– Steve Lucas, CEO of Boomi in Conversation with Master Move
AI is giving organizations powerful new capabilities. But deployment, usage, and even individual productivity gains don’t necessarily translate into changed organizational performance. Master Move is studying what happens in between: where value gets lost, what organizations change when new capabilities produce measurable results, and how leaders determine whether transformation is creating value.
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